The doc analyzes buyer perceptions of Hero Honda motorcycles in India. It aims to understand customers' brand positioning of Hero Honda, how they understand attributes like price, effectiveness, and repair, and what things influence their preferences. A survey was executed between consumers visiting Hero Honda services facilities in Hyderabad. https://mbacasestudyhelp68478.pointblog.net/the-best-side-of-stanford-case-study-solution-78189840