The split allowed us to finally specialize and go deep into what we do best. We no longer try to be everything to everyone. That focused identity has brought better results, stronger client relationships, and a team that knows its purpose. It's amazing how liberating clarity can be. https://www.linkedin.com/pulse/witnessed-demergertoday-i-see-rebirth-awais-khan-sphri-cpmp-ccmp-wafzf/?trackingId=WNY9pkNHRVyophZ%2FYFhAXg%3D%3D