The Indian Premier League (IPL) is widely recognized as a sporting spectacle, but its influence extends far beyond cricket grounds and television screens. Over the years, IPL has evolved into a major economic engine that impacts advertising, digital media, sponsorships, and fan-driven online activity. One notable outcome of this influence https://donovanzunbt.tribunablog.com/ipl-cricket-betting-in-india-digital-growth-user-behavior-and-regulatory-challenges-53897278